About Zoe
Winning 2025 Artist Project at Measure of Music Hackathon
As a data analyst in the finance industry, I built reports, analyzed complex datasets, and presented insights to senior leadership.
Now, I'm applying that same rigor to the music world, turning charts into strategies that actually make a difference.
Connect with me on Linkedin
How Artists Can Use Analytics
Evaluate the success of a tour or release
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Who's listening? (Audience by age, genre, and taste)
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Which cities are worth revisiting on tour?
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Where are the super fans?
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Understand streaming and audience growth
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Are listeners die-hard fans?
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Are they casual listeners who don't know the artist's name or story?
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Identify where to focus marketing
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Is that Instagram ad really working?​
Why Analytics Matter for Artists
Music data is everywhere, but without clarity, it’s just noise.
With over 713 million monthly active users on Spotify (Q3 2025), a strong analytics strategy helps artists understand what’s driving growth, what isn’t working, and where to focus next.​
let's apply this to a real artist...
Case Study: King Princess
Imagine you're artist King Princess.
You want to understand your musical landscape: who your peers are, where audiences are growing, and which genre trends could help you reach more fans.
This analysis maps those patterns, giving insight into opportunities for growth.
For the full experience, check out on desktop. Tableau dashboards don't display well on mobile.
Independent analysis using public data. Not affiliated with the artist or team.
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Dashboard 1: Genre Analysis
Which genres or combinations of genres could help King Princess grow her audience and reach higher levels of success?
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​Indie Pop and Bedroom Pop demonstrate strong potential to produce Superstars, when looking at KP's comparable artists. If authentic, she may want to lean into these styles.
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Although Pop and U.S. Pop are among the most frequent genres, they do not lead to Super-stardom. Simply being a Pop star isn't enough to stand out.
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All Superstars in this dataset are tagged to 3 genres: Versatility and crossover appeal are key for reaching elite levels.
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While Superstars often branch into several genres, sticking to two specific genres may help artists reach mid-level success.​
Dashboard 2: Audience Analysis
How does an artist's social media strategy need to change as they grow from emerging artist to Superstar (in King Princess's landscape)?
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TikTok Followers do not always become Spotify listeners: Developing artists typically have more TikTok followers than Spotify monthly listeners.
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TikTok is more important than IG at early stages: Until reaching Superstar status, artists commonly have a larger following on TikTok than Instagram, highlighting TikTok’s younger audience and powerful ‘For You’ page algorithm.
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Youtube has the lowest impact across all career stages, suggesting artists should focus on other social platforms.
Dashboard 3: Chartmetric Ranking
How can an artist interpret Chartmetric rankings to make strategic decisions about their career?
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When only looking at raw Chartmetric scores, ​ Developing and Mid Level artists can look similar.
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Percentiles can help you see how your audience compares to other artists, but early in your career small differences don’t always reflect meaningful gaps in reach. Focus on tracking growth trends over time rather than stressing minor rank differences.​
*Think of rank percentile as a “class ranking” for audience size: if an artist is in the 70th percentile (Rank Percentile: 0.7), their audience is larger than 70% of comparable artists.
Extended Analysis
For a deeper methodological breakdown with social and genre recommendations on pages 3 and 8,
view the full research document below: