Tour Strategy
Each tour stop is a costly financial decision.​
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With my finance background, I analyze your ticket sales, fanbase, and streams to make sure you have the best tour possible.
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1. Pre-Tour Routing
Identify your strongest, growing, and underperforming cities.
→ Sell more tickets. Go where your fans are obsessed.
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2. On-Tour Insights
In real-time, track fan engagement and how fast tickets are selling while on the road.
→ Adjust marketing to sell out shows & connect with your audience.
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3. Post-Tour Review
Compare projected vs actual performance.
→ Analyze what worked in your last tour, and take it with you for your next one.
Release Strategy
Between timing, platform algorithms, and the pressure to “get it right,” it’s easy to feel overwhelmed.
I help fine-tune your release strategy, whether you just released a track or are about to.
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1. Release Performance Snapshot
First-month trajectory, listener drop-off curves, and benchmarks vs past releases.
→ Know early if a release is building or stalling.
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2. Playlist Driver Analysis
Break down which playlists actually drive streams and fan growth.
→ Focus on high-impact playlist placements.
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3. Radio Airplay Tracker
See exactly which stations are playing your song and how often.
→ Understand where your music is resonating.
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4. Audience Insights
Map where fans are growing and where momentum is building.
→ Align marketing, merch, and touring with your fanbase.
Something else?
Have another specific question or challenge?
→ I build custom tailored reports around your exact needs.
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Examples
- Benchmarking vs Comparable Artists
- Merch Performance
- Revenue Breakdown & Optimization
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“Working with Zoe has given us confidence and direction in approaching new territories and planning next steps. In this day and age we need data to push our project in the right direction and we've relied on her findings and advice to give us a path forward. This information is priceless. ”
Holly Moes, Artist Manager for Xana